Dear friends and neighbors,
During the past several months the challenges facing America’s auto industry have been well-document ed. Bankruptcy in our industry is not a desired outcome and we believe a healthy American auto industry must have several strong, innovative, domestic companies that compete on a level playing field. Ultimately, the consumer will benefit from increased quality, reliability, economy and value.
There is no doubt that our economy is facing the most challenging situation in a generation or more. We all know someone or some business that has been affected by these tough economic times. But as Americans, we have al ways found a way through innovation and hard work to solve whatever problems we are facing.
As Ford Motor Company prepares to celebrate their 106th birthday, we just want to say how proud we are to be part of the automotive company that’s driving a brighter future for us and the country at large. We have a lot of reason to be proud. Several years ago Ford made difficult choices to “right size” its business and secured financing of over $22 billion dollars to invest in developing new technologies and new innovative, high-quality products. The results are paying off. The 2009 Escape Hybrid is the most fuel-efficient SUV on the planet. The all-new 2010 Fusion Hybrid is rated at 41 MPG and is the most fuel-efficient mid-sized sedan on the market. Ford Motor Company has more vehicles with the IIHS Top Safety Pick and NHSTA five-star rating than any other manufacturer.
This summer the new 2010 Taurus and 2010 Flex will be powered by Ford’s Eco-Boost engines which provide the power of a V8 with the gas-sipping efficiency of a V6. The 2009 F150 Pickup is Motor Trends Truck of the Yea r and F150 is the bestselling vehicle on the market today and the best-selling truck line for 32 straight years.
Ford’s lineup is also winning high marks from the experts at USA Today, Motor Trend, J. D. Power, Consumers Union and others. As a matter of fact, recent reports rank the quality of Ford Motor Company vehicles equal t o or better than the best foreign or domestic manufacturers.
The leaders of Ford in Detroit and the factory workers across the country know this is an important time for the future of the company. These men and women are working hard every day to bring to market the vehicles today’s customers want and need. We are proud to be associated with this American company dedicated to building great products and solid employment here in Indiana and across this country.
Ruxer Ford Lincoln Mercury has been serving this part of Indiana since 1932 and you have made us successful by choosing us for your transportation and service needs. Today, we serve customers who buy a hundred vehicles for their fleet or the family that buys their first new car. Either way, we never forget that our employees and satisfied customers are the real measure of our success. We believe the future looks bright and would appreciate the opportunity to serve you, too.
If you want to learn more about Ford Motor Company and the ways they are building for the future, please visit www.TheFordstory.com.
Thank you for your time and attention. May you and your families have a safe and fun-filled summer.
The Ruxer Ford Lincoln Mercury Family.